amaran

  • Creative Producer, Director, Designer, and Editor (In-House & Contractor)

  • Multi-Platform Product Launch / Brand Campaign

Rebranding with Creative Intention

Directed as both a product launch and a strategic brand milestone, this video introduced the limited-edition amaran COB White series. The creative execution was intentionally designed to build anticipation for amaran’s upcoming evolution, signaling its transition from a subsidiary of Aputure into a fully independent, standalone brand identity.

CREATIVE DIRECTION & GRAPHIC DESIGN (RAY SERIES) // GRAPHIC DESIGN (HALO SERIES)

amaranRay360c660c_ValeuProp_1Hero_Clean_16x9.png
amaranRay60c120c_ValueProp_1Hero_Clean_4x5.png
amaranRay60c120c_ValueProp_2Portable_EN_4x5.png
(4x5) amaran Halo Family Hero_EN.png
(4x5) amaran Halo 60x_Hero_EN.jpg
(4x5) amaran Halo 200x_Hero_CLEAN.jpg
(4x5) amaran Halo 600x_VP4_EN.jpg
amaranRayFamily_ValueProp_1Hero_EN_9x16.jpg

Made for Creators

This product launch was built entirely around the workflows of modern content creators. I produced and directed the visual narrative to showcase exactly how the amaran Verge and Verge Max integrate seamlessly into real-world production setups, emphasizing practical utility, ease of use, and creative freedom.

Global Production Collaboration

I served as the creative producer, director, and video editor for this product launch, managing the visual execution in tandem with an international production team. Despite the distance, I directed the project pipeline from pre-production to the final assets, ensuring the brand's global identity was uniquely translated on screen.