Concepts

Creative Producer, Director, Video Editor, Designer
A collection of spec work and uncommissioned visual exercises.

Converse • LIVE LOUD

The objective of this self-initiated campaign was to reinforce Converse's position as the definitive footwear of musical counterculture. By targeting alternative and expressive subcultures, the creative execution connects the product to the loud, raw energy of live performance and personal identity. LIVE LOUD serves as both a brand message and a consumer call-to-action, leaning into the edgy, rebellious legacy that originally made Chucks an icon.

The BROAD Museum

I developed a multi-format social media campaign concept to increase digital engagement and drive attendance for current exhibitions at The Broad. The campaign transforms art history into engaging, platform-specific content through contemporary design, educational storytelling, and strategic messaging. To demonstrate an integrated social approach, the creative suite includes a promotional static ad, an educational carousel highlighting Jean-Michel Basquiat's work and legacy, and a short-form video uncovering lesser-known facts about Andy Warhol's iconic Liz series.

Social Video Content

This short-form video explores the history behind Andy Warhol’s Liz Series. Currently, a piece from this series is on exhibition at The Broad in Los Angeles. By sharing these insights, the goal is to inspire viewers to visit the museum and experience the artwork in person.

Juniper Haus

I created a four-piece integrated campaign for a fictional contemporary furniture brand, featuring a cohesive visual identity across web and social media. The concept combines editorial-inspired design, seasonal messaging, and promotional content to support a Summer Sale while maintaining a clean, modern brand aesthetic.

“COLOR LOCKED 2026” by LUTRA

Mock-up graphics for COLOR LOCKED. A fictional, color grading conference hosted by “LUTRA.”