Aputure

  • Creative Marketing Producer, Director, and Editor (In-House)

  • Multi-Platform Product Launch / Brand Campaign

Video Production & Direction

This section highlights my work leading the creative and production strategy across four distinct video projects. These pieces demonstrate my ability to oversee a project's visual direction and narrative flow, adapting the tone, framing, and storytelling to fit different formats and brand goals.

Style & Solution

This launch focused on introducing an upgraded evolution of a staple industry tool. The goal was to target a common pain point creators faced with the previous generation Aputure Light Dome and position the new models as the definitive solution. Operating within a tight budget and using the resources we had in-house, I led the visual direction to ensure the core upgrade messaging: a completely redesigned, fast, and efficient softbox setup—was communicated through a highly focused, clean visual style.

Event Photography & Videography

A snapshot of live event coverage, capturing the energy on the ground through a curated mix of photography and video. Cinegear Atlanta (2024)