Aputure

  • Creative Marketing Producer, Director, and Editor (In-House)

  • Multi-Platform Product Launch / Brand Campaign

Video Production & Direction

This section highlights my work leading the creative and production strategy across four distinct video projects. These pieces demonstrate my ability to oversee a project's visual direction and narrative flow, adapting the tone, framing, and storytelling to fit different formats and brand goals.

Style & Solution

This launch introduced an upgraded evolution of a staple industry tool, addressing key pain points with the previous Aputure Light Dome. Working within a tight budget and with in-house resources, I led the visual direction to clearly communicate the new models’ core advantage: a completely redesigned softbox that delivers faster, more efficient setup through a clean, focused visual style.